With more than 15 years helping local and international brands reaching new markets and targets, I was the Area Director for the largest Branding Agency in Spain. I launched the Brand, as welled as supervised and managed every project in the region. My studies in Brand Strategy, Product Identity and Consumer Psychology, have helped me direct the launching and rebranding of more than 300 projects in different countries and industries, including the Repositioning of some of the most loved Brands in Latin America. Brand creation experience for several sectors: Pharmaceutical (Farmamédica), FMCG (Beliv, CMI Alimentos, PepsiCo CASA, Magia Blanca, Grupo PDC); Utilities (Grupo Terra, Uno Petrol), Spirits (Botrán, Altabruma)

Global citizen, with an international career; Barcelona, London, Amsterdam, Toronto and Madrid, and 20 years telling stories and helping companies to respond to their brand challenges, transforming businesses and creating value. Brand creation experience for several sectors: Telecommunication (Telefónica, Vodafone) Pharmaceutical (Merck, Zeltia, Almirall), FMCG (Coca Cola, Danone; Britvic, Reflex, PepsiCo, Schweppes, SCA, Purina, THG); Utilities (Repsol, Cepsa, Iberdrola), Beauty& Fashion (Vanity Fair, Desigual, Mesoestics), Passionate about brands and able to understand the psychology behind them and how they affect who we are and who we aspire to be. UX

Creative Director with over 30 years of experience in national and international brands, with an analytical vision focused on providing value to strengthen, redefine the category and business through branding. Always looking for the future impact on a local and global scale and finding competitive advantages, with innovative projects, in a constantly changing market, preparing tomorrow today. Finds joy in turning ideas and concepts into realities and into the best image, always striving for excellence. Experience in brand creation for various sectors: CocaCola, Pepsico, Osborne, Möet Chandon, Schweppes, Nestlé, Bimbo, Unilever, Grifols, Mango, Revlon, Bausch & Lomb, Natura Bissé, Margaret Astor, Orangina, Larios, Ruinart, Belvedere, Codorniu, Gramona, Bodegas Bilbaínas, DYC, Bodegas Valdemar, Sensilis, Milucca, Basaldúa, 5J, Benckiser, Danone, Borges, Deoleo, Purina, Affinity, La Caixa,, Carbonell, Biocop, Control, Yanbal, Incapto, Jaime Beristain, Cum Laude, Unicef, El Almendro, AquaBona, Casa Batllo, Gallina Blanca, Letona, Cacaolat, Colgate Palmolive, Reckitt Benckiser, Florette, Bicentury.

With more than 30 years of experience, developing the design, direction and control of the execution of signage programs for buildings, facilities, public and private spaces. He coordinated the different multidisciplinary teams and specialized professionals that are required for the development of each project, adjusting the work teams according to the scope and dimension of each assignment. He has developed comprehensive corporate image programs. Working for very diverse companies such as, Aena: Spanish airports and international air navigation, Ferrocarrils de la Generalitat de Catalunya, Metro de Barcelona, Baixbus, Ajuntament de Barcelona, ARAG, Circuit de Catalunya, El Consorci de Barcelona, Ports de la Generalitat, Comunidad de Madrid, Transportes Municipales de Barcelona, CCiB.